Decisions - neither simple to take nor simple to understand.
Recent events have made me ponder about what goes into taking the decisions
that we do. The smallest of decisions are thought over - either consciously or
subconsciously! Most often we do what 'suits us the best'...but what does that
mean?
Everyday decisions are not as rational; majority of the times these are spontaneous - governed by emotions and moods. By spontaneous, I don't say they are not thought over...However, spontaneous we may be, our little friend who resides in our head keeps an account of all that we read, write, see and analyzes it before we can blink an eye. He has the data ready all the time, he only presents it at the time we need to 'take a call.' Therefore, I say that the decisions taken even at the spur of the moment are pretty much thought over at a subconscious level.
The decisions which involve a trade-off or a large investment might seem a little more complicated than our everyday decisions. Many would say we weigh our options and choose what we feel is more beneficial. But I still feel the choices are emotional. At the outset, one will always justify ones decision by applying logic and make believe the importance of taking that decision. But I feel logic is what we use to convince ourselves of the rationality of our emotions. Right from our childhood we are conditioned to trust evidence rather than going by our gut feel. As we grow, we are expected to take a "well thought" decision instead of following our heart (emotions). Therefore, quantifying emotions or rationalizing them at the time of decision making is a defense mechanism that we use to pacify our super ego.
I met a few car buyers recently. Majority wanted to buy a vehicle for the comfort of bigger families. While the first criteria was the price, there was no compromising the original purpose. Some settled for smaller cars or cars of a lesser quality engine but higher comfort level that fit into the price bracket. In such cases, the price might seem to be the deciding factor...but it is true only at a superficial level. However, the key trigger in the purchase, when you dig down deeper you will realize, is the comfort of the family - a more emotional than rational call!
Everyday decisions are not as rational; majority of the times these are spontaneous - governed by emotions and moods. By spontaneous, I don't say they are not thought over...However, spontaneous we may be, our little friend who resides in our head keeps an account of all that we read, write, see and analyzes it before we can blink an eye. He has the data ready all the time, he only presents it at the time we need to 'take a call.' Therefore, I say that the decisions taken even at the spur of the moment are pretty much thought over at a subconscious level.
The decisions which involve a trade-off or a large investment might seem a little more complicated than our everyday decisions. Many would say we weigh our options and choose what we feel is more beneficial. But I still feel the choices are emotional. At the outset, one will always justify ones decision by applying logic and make believe the importance of taking that decision. But I feel logic is what we use to convince ourselves of the rationality of our emotions. Right from our childhood we are conditioned to trust evidence rather than going by our gut feel. As we grow, we are expected to take a "well thought" decision instead of following our heart (emotions). Therefore, quantifying emotions or rationalizing them at the time of decision making is a defense mechanism that we use to pacify our super ego.
I met a few car buyers recently. Majority wanted to buy a vehicle for the comfort of bigger families. While the first criteria was the price, there was no compromising the original purpose. Some settled for smaller cars or cars of a lesser quality engine but higher comfort level that fit into the price bracket. In such cases, the price might seem to be the deciding factor...but it is true only at a superficial level. However, the key trigger in the purchase, when you dig down deeper you will realize, is the comfort of the family - a more emotional than rational call!
So how is this decision any different from our day to day
decisions? Perhaps because there is a conscious effort to validate our emotions
by evidence. I was once told by a very Senior Training Consultant that
decisions are a result of fear. Advertisers don't sell products, they touch
upon what consumers fear and the product sells itself. Boeing does not sell an
airliner, it sells safety thousands of feet above the ground. Kelloggs does not
sell healthy breakfast, it sells the fear of obesity. Olay does not sell creams
to nourish your skin, it sells the fear of not being beautiful. For that
matter, Thumbs up and Mountain dew do not sell adventure, they sell the thought
of overcoming the fear of death!
Therefore I say, decisions are a function of our emotions!
Therefore I say, decisions are a function of our emotions!
I cannot thank lemeridian funding service enough and letting people know how grateful I am for all the assistance that you and your team staff have provided and I look forward to recommending friends and family should they need financial advice or assistance @ 1,9% Rate for Business Loan .Via Contact : . lfdsloans@lemeridianfds.com / lfdsloans@outlook.com. WhatsApp...+ 19893943740. Keep up the great work.
ReplyDeleteThanks, Busarakham.